As more and more of the big brands realise that social marketing and web 2.0 style interaction is the way forward, Playboy UK has launched a new online ad-funded business model.
The new portal site features a great range of entertainment content; separated into sections including movies, music, games TV and sport.
Tapping into the every growing social network movement, Playboy UK has integrated their own social network within the new website. Here users can choose there own content and share with others on the main portal site and via social networks such as Facebook. As part of this brand evolution, the launch of the new Playboy UK website is to be followed by a new mobile website that will integrate many of these key features.
Richard Gale, director of marketing for Playboy UK, said, “Playboy UK is focused on advertising-funded lifestyle content that is developed from our editorial heritage and showcases our expertise on the aspirational ‘good life’,”
As with many brands that have had a significant position in the marketplace for many years and have become household names for one specific reason; Playboy UK, like Durex are repositioning themselves and placing more emphasis on the ‘Lifestyle’ branding.
For more information on Durex and how they are changing things around, take a look at my ‘Durex gets viral‘ blog.
Playboy UK: www.playboy.co.uk
