It was my great pleasure to work once again with Andy of Hairtrader who approached me to help implement the start of a social strategy for his online business at www.hairtrader.co.uk.
Hairtrader on Twitter
As with most online business owners these days, its known the benefits of social marketing, but few have the knowledge or the time to implement or interact within the vast social spectrum that exist on the internet.
The first step was to ascertain exactly what was relevant for Hairtrader and how much time would be available to maintain the information made available through the desired social channels. It’s never a case of subscribing to any and all social outlets, rather finding what is relevant to the client and their business.
Social marketing is evolving at a rapid rate, giving online businesses a great avenue to interact and inform their clients and customers on a more personal level. It is not the required strategy for every online business, but needs planning and continual input for a return on any investment, whether it’s monetary or time spent.
With this in mind, we set the ball rolling with a blog and Twitter integration into the already well established Hairtrader website, giving Andy the opportunity to keep visitors to the Hairtrader website well informed and up to date of the latest news and product launches within this industry.
Hairtrader's YouTube Channel
Building on this foundation, the final step was to develop a community within Facebook through a business page. This again, gave Andy the ability to inform his customers of the latest news and products, whilst at the same time allowing them to interact on this platform with their own views and opinions.
Hairtrader on Facebook
